Costa Blanca
IV159
Introduction
If you’re researching places to buy property on the southern Costa Blanca, chances are you’ve come across Rojales.
It is often mentioned alongside larger coastal towns, yet it feels noticeably calmer, more residential, and more established.
For retirees, second-home buyers, and golf-focused lifestyle buyers, Rojales frequently sits in that interesting middle ground. Not too touristy. Not too remote. Not overly seasonal.
So is Rojales actually a good place to buy property?
The short answer is yes for the right type of buyer. But like anywhere on the Costa Blanca, it depends on what kind of lifestyle you are looking for.
Let’s take a closer look.
Where Is Rojales and What Is It Like?
Rojales is an inland town located about 10 to 15 minutes from the beaches of Guardamar. It sits slightly elevated above the coast, with views across the Vega Baja countryside.
Unlike purpose-built coastal resorts, Rojales has an authentic Spanish town centre with:
A traditional church square
Local cafes and weekly markets
Riverside walking areas along the Segura
Historic cave houses in Cuevas del Rodeo
It feels like a real town rather than a holiday complex.
That said, many international buyers are actually drawn to nearby residential urbanisations that fall under the wider Rojales municipality, particularly Ciudad Quesada.
Rojales and Ciudad Quesada: What’s the Difference?
Ciudad Quesada is technically part of Rojales, yet it has a very different character.
Ciudad Quesada was developed primarily for international residents and offers:
Established expat communities
English-speaking services
Medical centres and supermarkets
A wide range of villas and apartments
A strong year-round population
For many retirees and second-home buyers, this is where they end up purchasing.
If you prefer a stronger Spanish atmosphere, central Rojales may feel more authentic. If you want convenience, familiarity, and a large international community, Ciudad Quesada often appeals more.
Both benefit from the same location and climate.
Golf Lifestyle in Rojales
For golf lifestyle buyers, one of the strongest draws is La Marquesa Golf.
This well-established course:
Is walkable for many surrounding properties
Has a social, community feel
Attracts year-round residents, not just seasonal players
Sits within easy reach of the coast
Properties around La Marquesa range from older villas with character to modern new-build homes with pools and terraces.
If golf is part of your daily routine rather than just a holiday activity, Rojales works well. It offers access without the higher price tags often associated with larger resort developments further south.
What Types of Properties Can You Expect?
Rojales offers mixed budgets and mixed property types.
You will typically find:
Traditional townhouses in the original village
Detached villas with private pools
Modern new-build villas
Apartments and penthouses in residential complexes
Golf-front properties
Compared with frontline coastal towns, prices can be more accessible for larger properties. However, value depends heavily on:
Proximity to golf or amenities
Views
Age and renovation status
Plot size
If you are browsing properties in Rojales, it is worth comparing different micro-areas rather than assuming uniform pricing across the municipality.
Year-Round Living and Winter Climate
The southern Costa Blanca is known for its mild winters and long, dry seasons.
Rojales benefits from:
Over 300 days of sunshine per year
Warm winters compared to northern Europe
A stable year-round population
Unlike some purely holiday destinations, this area does not fully shut down in winter. Shops, restaurants, and services continue operating, especially around Ciudad Quesada.
For retirees planning to live full-time or second-home buyers who want winter escapes, this is an important advantage.
How Close Is Rojales to the Coast?
The beaches of Guardamar del Segura are around 10 to 15 minutes by car.
Guardamar is known for:
Long sandy beaches
Protected dune areas
A more natural coastline compared to highly built-up resorts
Most residents in Rojales rely on a car for daily life. Public transport exists, but it is not the main mode of movement for most property owners.
If being able to walk to the beach is essential, you may prefer a coastal town. If you are comfortable driving, Rojales offers space, views, and value slightly inland.
Who Is Rojales Best Suited For?
Based on buyer patterns, Rojales tends to suit:
Retirees looking for a calm, established community with services nearby and access to golf.
Second-Home Buyers who want a property they can use throughout the year, not just peak summer.
Golf Lifestyle Buyers who value proximity to a course and a social international environment.
It may be less suitable for:
Buyers wanting a high-energy nightlife scene
Those who do not drive
Investors seeking short-term, high-turnover holiday hotspots
Every location has trade-offs. Rojales simply leans more residential and lifestyle-oriented.
Is Rojales a Good Place to Buy Property?
For many international buyers on the southern Costa Blanca, yes.
It combines:
Authentic Spanish town elements
Established expat infrastructure
Access to golf
Proximity to beaches
Year-round livability
It is not flashy or heavily marketed. That is part of its appeal.
If you are still comparing areas, it can help to explore how Rojales feels alongside nearby coastal towns and other golf communities before deciding.
You can browse current properties in Rojales to see what is available right now, or explore other Costa Blanca locations to compare atmosphere, pricing, and property styles.
The right choice depends less on the brochure description and more on how you want your daily life in Spain to look.
